C/4HANA – The Next Great Win for SAP?

Disrupting the CRM software marketplace, SAP C/4HANA is truly geared up to be the next greatest success for the SAP brand, providing one of the most robust CRM systems to date. With its formal introduction in the middle of 2018, C/4HANA is now proving to be all that it has promised, helping businesses serve customers better and keeping them satisfied. Along with SAP C/4HANA, SAP has also introduced the SAP HANA Data Management Suite, which is designed to be one of the market’s very first and most comprehensive data management solution that helps businesses make better sense of the huge amounts of data and business intelligence that come their way.

Oftentimes, businesses jump into the most recent technologies and trendiest solutions in the market, without much consideration for crucial elements of customer experience—the result is dissociated experience, which makes consumers go looking for better ones. With modern audiences valuing experience, ease, and agility, more than anything else, businesses need solutions like SAP C/4HANA, which is designed to ensure seamless user interaction and positive user experiences, all while leveraging all that new technology and innovation have to offer. SAP C/4HANA leverages the modern business model that places great value and importance on customer experience, customer data, and real-time customer engagements. It takes advantage of machine learning innovations and micro-services to ensure more efficient client service, marketing, and better sales.

The main benefits of SAP C/4HANA are threefold—providing clients with a customer-first approach, placing clients and their satisfaction right at the core of the business, by ensuring well-integrated features that encourage consumer loyalty; ensuring speed to market by minimizing innovation cycles through a cutting-edge micro-services architecture; and an extensible CRM system that allows for much simpler adoption of the greatest functionalities, while maintain the highest ROI.